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Top 15 Salesforce Acquisitions, Deal Values and Business Impact

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Top 15 Salesforce Acquisitions

Top 15 Salesforce Acquisitions : Dates, Values and Importance

15Major acquisitions covered
$27.7BLargest deal: Slack
2012–2025Completion-date range
Latest FirstEasy chronological reading

Salesforce Acquisitions at a Glance

No. Company Completed Approx. Value Primary Capability
01 Informatica Nov 18, 2025 $8 billion Data integration and governance
02 Own Company Nov 18, 2024 $1.9 billion Backup and data protection
03 Slack Jul 21, 2021 $27.7 billion Collaboration and communication
04 Acumen Solutions Feb 1, 2021 About $570 million Consulting and implementation
05 Vlocity Jun 1, 2020 About $1.33 billion Industry-specific solutions
06 ClickSoftware Oct 1, 2019 $1.35 billion Field service management
07 Tableau Aug 1, 2019 $15.7 billion Analytics and visualization
08 Datorama Aug 20, 2018 About $766 million Marketing intelligence
09 MuleSoft May 2, 2018 $6.5 billion Integration and API management
10 Krux Nov 1, 2016 About $742 million Audience data management
11 Quip Aug 26, 2016 About $412 million Document collaboration
12 Demandware Jul 11, 2016 $2.8 billion Digital commerce
13 RelateIQ Aug 1, 2014 About $340 million Relationship intelligence
14 ExactTarget Jul 12, 2013 $2.5 billion Digital marketing
15 Buddy Media Aug 13, 2012 About $689 million Social media marketing

Major Acquisitions: Latest to Oldest

01

Informatica

Data and AI
Completed: Nov 18, 2025Value: $8 billion
Why Salesforce Acquired It

To build a governed, connected and AI-ready enterprise data foundation for Agentforce, Data 360, MuleSoft and Tableau.

Core Uses
Data integration
Data quality
Data governance
Master Data Management
02

Own Company

Data Security
Completed: Nov 18, 2024Value: $1.9 billion
Why Salesforce Acquired It

To strengthen backup, recovery, archiving and resilience for business-critical Salesforce data.

Core Uses
Data backup
Fast recovery
Data archiving
Sandbox seeding
03

Slack

Collaboration
Completed: Jul 21, 2021Value: $27.7 billion
Why Salesforce Acquired It

To create a conversational digital workplace connecting employees, customers, workflows, applications and CRM data.

Core Uses
Team communication
CRM notifications
Workflow approvals
Slack Connect
04

Acumen Solutions

Professional Services
Completed: Feb 1, 2021Value: About $570 million
Why Salesforce Acquired It

To expand enterprise consulting, industry expertise and implementation support for complex digital-transformation programs.

Core Uses
Salesforce consulting
Enterprise delivery
Public-sector projects
Industry transformation
05

Vlocity

Industry Solutions
Completed: Jun 1, 2020Value: About $1.33 billion
Why Salesforce Acquired It

To accelerate Salesforce Industries with prebuilt applications, data models and processes for regulated and complex sectors.

Core Uses
OmniStudio
Communications Cloud
Insurance solutions
Industry data models
06

ClickSoftware

Field Service
Completed: Oct 1, 2019Value: $1.35 billion
Why Salesforce Acquired It

To improve Salesforce Field Service through advanced scheduling, dispatching and mobile-workforce optimization.

Core Uses
Technician scheduling
Intelligent dispatch
Route optimization
Workforce management
07

Tableau

Analytics
Completed: Aug 1, 2019Value: $15.7 billion
Why Salesforce Acquired It

To add market-leading enterprise analytics, self-service business intelligence and visual data exploration.

Core Uses
Interactive dashboards
Data visualization
Business intelligence
Executive reporting
08

Datorama

Marketing Analytics
Completed: Aug 20, 2018Value: About $766 million
Why Salesforce Acquired It

To unify marketing data and help brands measure campaign performance across advertising and digital channels.

Core Uses
Campaign analytics
Marketing dashboards
ROI measurement
Cross-channel reporting
09

MuleSoft

Integration
Completed: May 2, 2018Value: $6.5 billion
Why Salesforce Acquired It

To connect Salesforce with enterprise applications, databases, devices, APIs and legacy systems.

Core Uses
API management
Application integration
Legacy connectivity
Reusable services
10

Krux

Audience Data
Completed: Nov 1, 2016Value: About $742 million
Why Salesforce Acquired It

To strengthen audience segmentation, data activation, digital advertising and personalized engagement.

Core Uses
Audience segmentation
Customer profiling
Ad audiences
Data activation
11

Quip

Productivity
Completed: Aug 26, 2016Value: About $412 million
Why Salesforce Acquired It

To bring collaborative documents, spreadsheets and team planning directly into CRM workflows.

Core Uses
Shared documents
Team spreadsheets
Account planning
Real-time editing
12

Demandware

Commerce
Completed: Jul 11, 2016Value: $2.8 billion
Why Salesforce Acquired It

To enter enterprise digital commerce and establish the foundation of Salesforce Commerce Cloud.

Core Uses
Online storefronts
Product catalogues
Checkout journeys
Personalized commerce
13

RelateIQ

Sales Intelligence
Completed: Aug 1, 2014Value: About $340 million
Why Salesforce Acquired It

To add machine learning and relationship intelligence to sales activity and customer engagement.

Core Uses
Activity capture
Email intelligence
Relationship analysis
Sales recommendations
14

ExactTarget

Digital Marketing
Completed: Jul 12, 2013Value: $2.5 billion
Why Salesforce Acquired It

To expand into enterprise digital marketing, customer journeys and personalized cross-channel communication.

Core Uses
Email marketing
Journey automation
Mobile messaging
Campaign management
15

Buddy Media

Social Marketing
Completed: Aug 13, 2012Value: About $689 million
Why Salesforce Acquired It

To expand Salesforce into social-media publishing, advertising, brand engagement and campaign management.

Core Uses
Social publishing
Social advertising
Campaign management
Brand engagement

What These Acquisitions Added to Salesforce

Key Strategic Outcomes

Informatica: trusted and governed enterprise data for AI.
Own: backup, recovery and data resilience.
Slack: conversational collaboration and digital work.
Tableau: analytics, dashboards and visualization.
MuleSoft: APIs and enterprise integration.
Demandware: the foundation of Commerce Cloud.
ExactTarget: a major foundation of Marketing Cloud.
Vlocity: industry clouds and OmniStudio capabilities.

Conclusion

Salesforce’s acquisition strategy transformed it from a cloud CRM provider into a broad enterprise platform. These deals added trusted data, AI readiness, analytics, integration, collaboration, marketing, commerce, industry solutions, field service and data protection—capabilities that now work together across the Salesforce ecosystem.

Value note: Transaction values are approximate. Some figures represent announced enterprise or equity values, while privately held acquisitions may use purchase-price figures reported in company filings. Completion dates are used for the latest-to-oldest sequence.

Last updated: July 17, 2026  |  Published by Sfdcindia