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Marketing Cloud
personalized campaigns, journeys, and customer engagement.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a digital marketing platform that helps organizations plan, create, automate, and measure personalized customer journeys across channels such as email, SMS, mobile, social, and advertising. It enables marketers to segment audiences, design customer journeys, deliver targeted content, and track performance using analytics. In short, Marketing Cloud helps businesses engage customers with the right message at the right time through the right channel.
Who Can Learn Salesforce Marketing Cloud?
Salesforce Marketing Cloud can be learned by marketing professionals, CRM executives, campaign managers, business analysts, Salesforce Admins, and Developers who want to build marketing automation solutions. Non-technical learners can start with campaign planning, segmentation, and journey building, while technical learners can focus on integrations, data modeling, AMPscript, and API usage. Anyone interested in digital marketing, customer engagement, and automation can learn Marketing Cloud and grow into roles like Marketing Cloud Specialist, Journey Builder Consultant, or Marketing Automation Developer.
Do We Need Coding?
Coding is not mandatory for most Salesforce Marketing Cloud work because many features are low-code, especially in Email Studio, Journey Builder, and Automation Studio. However, basic technical skills can be helpful for advanced personalization and integrations, such as using AMPscript, SQL queries in data extensions, APIs, and scripting for dynamic content. You can start without coding and gradually learn technical components as you grow.
Where Is It Used in the Real World?
Salesforce Marketing Cloud is widely used by companies in retail, banking, telecom, education, and e-commerce to run large-scale, personalized campaigns. For example, an e-commerce brand can send abandoned cart emails and follow-up SMS messages using Journey Builder. Banks can run onboarding journeys for new customers with compliant communication. Service-based businesses can send appointment reminders and feedback surveys automatically. Marketing Cloud is often integrated with Salesforce CRM and Data Cloud to drive more accurate segmentation and personalization.
Why It’s Important
Salesforce Marketing Cloud is important because customer expectations demand fast, personalized, and consistent engagement across multiple digital channels. It helps businesses improve conversion rates, increase customer retention, and measure campaign ROI with strong analytics. For learners, Marketing Cloud skills are highly valuable because marketing automation and customer journey expertise are in high demand, opening strong career opportunities in roles such as Marketing Cloud Consultant, CRM Campaign Specialist, or Marketing Automation Architect.
Marketing Cloud
- 25 sessions
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SFMC Session 01
Introduction to Salesforce Marketing Cloud
- Overview of Digital Marketing and Automation
- What is Salesforce Marketing Cloud (SFMC)
- SFMC Editions, Products, and Architecture
- Understanding Marketing Cloud vs Sales/Service Cloud
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SFMC Session 02
Marketing Cloud Setup and Access
- Accessing Marketing Cloud Environment
- Setup Home and Administration Overview
- Roles, Permissions, and Business Units
- Understanding MID and Subscriber Keys
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SFMC Session 03
Data Management in SFMC
- Data Extensions vs Lists
- Creating and Managing Data Extensions
- Import Wizard and File Drop
- Data Retention and Best Practices
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SFMC Session 04
Email Studio Fundamentals
- Introduction to Email Studio
- Building and Designing Email Templates
- Personalization Strings and AMPscript Overview
- Email Send Classifications and CAN-SPAM Compliance
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SFMC Session 05
Content Builder
- Overview of Content Builder
- Creating and Managing Folders, Blocks, and Templates
- Dynamic Content Creation
- Using Einstein Content Selection
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SFMC Session 06
Journey Builder Introduction
- What is Journey Builder
- Journey vs Automation Overview
- Entry Sources and Event Types
- Designing a Basic Customer Journey
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SFMC Session 07
Journey Builder Advanced
- Decision Splits and Engagement Splits
- Multi-Step Journeys
- Testing and Validating Journeys
- Monitoring Journey Analytics
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SFMC Session 08
Automation Studio
- Introduction to Automation Studio
- Activities: SQL Query, Filter, Import, Script
- Building and Scheduling Automations
- Automation Error Handling
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SFMC Session 09
Personalization & AMPscript (Basics)
- Personalization strings vs AMPscript
- Displaying subscriber-specific data
- Simple IF/ELSE personalization
- Referencing Data Extensions in email
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SFMC Session 10
SQL & Data Views in SFMC
- Using Query Activities
- System Data Views (Sent, Open, Click, Bounce)
- Building engagement-based segments
- Storing query results in Data Extensions
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SFMC Session 11
Contact Builder & Data Model
- Contacts vs Subscribers
- Attribute Groups and Relationships
- Contact Keys and Subscriber Keys
- Using Contact Builder with Journeys
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SFMC Session 12
Audience Segmentation
- Segmenting audiences using Filters
- Behavioral segmentation (openers/clickers)
- Audience Builder (if enabled)
- Best practices for large data volumes
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SFMC Session 13
Mobile Studio (SMS / Push)
- Overview of Mobile Studio
- MobileConnect for SMS campaigns
- MobilePush for app users
- Using SMS in Journeys (reminders/OTP)
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SFMC Session 14
Advertising & Social (Ad Studio)
- Advertising Studio overview
- Audience sync to Facebook/Google
- Lead capture journeys
- Social posting and listening (legacy)
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SFMC Session 15
CloudPages & SmartCapture
- What are CloudPages?
- Creating landing pages and microsites
- SmartCapture forms → store in DE
- Preference center / unsubscribe pages
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SFMC Session 16
AMPscript – Intermediate
- Lookup and LookupRows functions
- Conditional content and loops
- Personalizing based on behavior
- Common AMPscript errors and debugging
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SFMC Session 17
SSJS (Server-Side JavaScript) – Intro
- When to use SSJS vs AMPscript
- Using SSJS in Automation Studio / CloudPages
- Reading/Writing to Data Extensions
- Simple utility scripts for marketers
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SFMC Session 18
Einstein for Marketing Cloud
- Einstein Engagement Scoring
- Einstein STO (Send Time Optimization)
- Einstein Content Selection
- Using Einstein in Journeys
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SFMC Session 19
Marketing Cloud Connect (SFMC ↔ CRM)
- What is Marketing Cloud Connect?
- Package installation & prerequisites
- Synchronized Data Extensions
- Triggered sends from Sales/Service Cloud
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SFMC Session 20
APIs & Integrations in SFMC
- REST vs SOAP APIs in Marketing Cloud
- Authentication and Installed Packages
- Triggering journeys via API
- Importing and exporting data via API
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SFMC Session 21
Deliverability & Compliance
- CAN-SPAM, GDPR, CASL considerations
- Bounce management and suppression
- Send throttling and IP warming
- Sender reputation best practices
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SFMC Session 22
Reporting & Analytics in SFMC
- Email tracking and journey analytics
- Discover reports / legacy reports
- MC Intelligence / Datorama overview
- Campaign performance dashboards
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SFMC Session 23
End-to-End Campaign Build
- Define campaign objective & audience
- Build content → journey → automation
- Add Einstein optimization
- Testing, QA, and go-live checklist
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SFMC Session 24
Best Practices & Certification Path
- Asset naming and foldering standards
- Performance and data hygiene tips
- Common SFMC issues and fixes
- Salesforce Marketing Cloud Email Specialist / Consultant roadmap
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SFMC Session 25
Recall Session